Advertising Campaigns
Tailor App
Created for the annual Cannes Lions’ Future Lions brief.
The Tailor app uses Apple’s measurement technology to take clothing measurements allowing you to get the perfect fit, every time.
MIAMI ADDY AWARDS: Gold - Digital Creative Technology
Partner: Patrick Ruvo
DISTRICT 4 ADDY AWARDS: Gold - Digital Creative Technology
DuoDMs
A social campaign created in response to a D&AD brief about getting teenagers to use Duolingo in their free time.
Using viral “sugar daddy” direct messages as inspiration, my partner and I developed an idea to use Duolingo’s already famous mascot and get spicy in the DM’s with our target.
MIAMI ADDY AWARDS: Silver - Social Media Campaign
Partner: Patrick Ruvo
“Can I Hit That”
South Park x Covid-19 PSA
PSA to raise awareness about the consequences of teen vaping during a pandemic.
The idea came from the colloquial phrase, “Can I hit that?”
Partner: Patrick Ruvo
Postcard to my Parent- TFF
An advertising campaign for Tobacco Free florida campaign created to raise awareness about conversation involving second-hand smoke with children and thier parents.
Partner: Kaki Cox
Barklays Bank “Take Pride”
Barclays TAKE PRIDE is a one-on-one financial program that specializes in LGBTQ+ financial advising.
A confidential financial space where LGBTQ individuals can feel supported, included, and comfortable when it comes to their finances.
Partner: Marielle Zuber
NYT- Diversity & Truth
In-house campaign created for The New York Times to highlight the diversity in voices and reporting. In response to the question, “ What should The New York Times do when trust in mass media is alarmingly low? The solution: Feature their own diverse workforce so they can expose their diversity of thought and opinion. With multiple perspectives, the NYT is inching closer to an accurate truth.
Partners: Chantal Chalita & Lauren Flaumenhaft
The Only American Whopper- BK
Burger King’s Whopper is the most beloved burger in the United States. How can Burger King emphasize the country’s love while tackling an important social issue?
Introducing “The Only American Whopper” a Whopper with only ingredients made in the USA. This campaign highlights the importance of immigration and the need for better immigration policies in America.
Partners: Georgia Wainwright & Courtney Nastahowsi
Oatly’s “Skip the Cow”
An advertising campaign for Oatly Oat milk to discourage the consumption of cow’s milk using their slogan “Skip the Cow” and appeal to Gen Z.
